Casino Affiliate Programs: How People Make Money Promoting Casinos

With thousands of betting sites competing for attention, customer acquisition costs in the casino industry are astronomically high.


These marketers, known as affiliates, act as the primary bridge between the casino and the general public.

The Mechanics of Getting Paid

If a player clicks the affiliate's link, registers an account, and deposits money, the affiliate earns a commission.


Under a RevShare deal, the marketer becomes a partner with the casino, taking a cut (usually 25% to 45%) of the referred player's net losses for life.

Affiliates only get paid on the 'Net Gaming Revenue,' meaning the casino deducts the cost of bonuses and licensing taxes firstIf a referred player wins a massive jackpot, it can push the affiliate's account balance into the negativeMost programs implement a 'No Negative Carryover' policy, wiping the slate clean at the start of every month
The Dark Side of Promoting Gambling

Promoting a highly addictive and financially risky product presents significant ethical challenges for many marketers.


The best marketers in the space prioritize user safety, warning their audience about wagering requirements and rogue casinos.

Affiliate TacticEthical ApproachUnethical ApproachCasino ReviewsHonest breakdown of terms and RTPHiding predatory bonus rulesMarketing AnglePromoting as entertainmentPromoting as a way to get rich quick

Ultimately, it is a complex business that sits in the grey area between marketing genius and ethical compromise.